Post by account_disabled on Mar 6, 2024 0:01:26 GMT -5
The data in conjunction with media owners audience data to generate relevant and personalized activations across both retailers and CTV providers inventory. But even companies that dont look like traditional data providers at first glance can be valuable partners for successful and innovative secondparty data strategies. In particular companies from the travel industry such as hotels airlines or transport companies can come together to expand their customer base so that they can offer their potential new customers a tailormade offer.
Computer and video game developers and platforms can work Country Email List together to increase ingame purchases. Game publishers can complete their player profiles with usage data from gaming platforms and use this to plan datadriven campaigns that drive increased engagement and ROI across both owned and paid channels. These are just a few examples of the diverse and promising potential that opens up for advertisers when they rely on a data protectionsecure secondparty strategy. So far we are only scratching the surface of the possibilities that secondparty data offers us.
Already clear that they will represent great . Ben Cicchetti Author Ben Cicchetti VP Corporate Marketing at InfoSum Ben Cicchetti has led InfoSums global marketing strategy and corporate marketing including communications PR branding content and demand generation since early . He brings more than years of experience in the technology sector to his role. Prior to InfoSum Ben served as Marketing Director at EV a leading fintech company. Ben is also part of the LGBTQ community and leads InfoSums LGBTQ Network to promote an inclusive and supportive work environment.
Computer and video game developers and platforms can work Country Email List together to increase ingame purchases. Game publishers can complete their player profiles with usage data from gaming platforms and use this to plan datadriven campaigns that drive increased engagement and ROI across both owned and paid channels. These are just a few examples of the diverse and promising potential that opens up for advertisers when they rely on a data protectionsecure secondparty strategy. So far we are only scratching the surface of the possibilities that secondparty data offers us.
Already clear that they will represent great . Ben Cicchetti Author Ben Cicchetti VP Corporate Marketing at InfoSum Ben Cicchetti has led InfoSums global marketing strategy and corporate marketing including communications PR branding content and demand generation since early . He brings more than years of experience in the technology sector to his role. Prior to InfoSum Ben served as Marketing Director at EV a leading fintech company. Ben is also part of the LGBTQ community and leads InfoSums LGBTQ Network to promote an inclusive and supportive work environment.